I have just read a fascinating article from Wired about the new beta release of Facebook search, entitle Graph Search.  Being from Wired, the article goes into a fair bit of depth about how if differs from the likes of google, and at first glance it sounds like it will have google quaking in their boots.  I remember the days of lycos, of alltheweb and altavista.  Altavista in particular used to knock google for six, and was the only search engine I ever used consistently.

Even back then I found yahoo just too...overwhelming, and google eventually started to overtake the likes of altavista in my mind because of the simplicity of its interface, and because of their PageRank algorithms, which marked data according to its visibility and popularity.  Of course now that google have monetised the whole notion of searching - so that prominent listing positions are based upon how much the advertiser wishes to pay for that heady position - you would think that would have put me off.  But no, like most of the planet it is still my trusted search engine.  In a way it has passed from a search tool into a cultural norm, into a verb in a dictionary.  To google.

So the article about Graph Search piques my interest because Facebook itself - 1 billion users and counting - has already hit that saturation point where it has become a cultural norm (if you are in the Westernised, English speaking world that is) To harvest so many users and so much data and to create a search tool with at least the same level of sophistication - and probably more - as google.  And THEN to wrap this all up so that Facebook users themselves are inadvertently providing the data - well what this does is shift the responsibility for a good link from a very clever search algorithm that simply mines passive websites, to an equally clever search algorithm that is showing what other people think and feel about data.  So searching for all the Italian restaurants that my friends in KL like is a realistic thing to do on Facebook.  And so much more powerful than what I can do with google.

Apple of course would like a bite of this, er, apple, and Siri also interests me in the sense that it takes away the pain of typing and makes searching a much more natural experience.  Well it will when it evolves over the next couple of years - and Facebook will at some point integrate voice recognition into Graph Search.  Apple of course have expertise in mobile phones and apps; Facebook have so far proved slow and unusually reticent on smartphones.  Google owns desktop and Android searches.  Three giants of technology all doing the same thing in different ways.  All owning a great chunk of the data market.

Back in the day this is what they used to call competition, and the beauty of competition is that the user ultimately benefits.